Email campaigns

Campaigns send newsletters, offers or announcements to your customers at once. The flow: make a list and add contacts, make segments if you need them, then write the campaign, send it and read the report.

Making a list#

On the Lists page, click New list and fill in:

• Name — the list's name, for you.
• Public name — the name recipients see on the unsubscribe page (empty: the name above).
• Description — a short description.
• Double opt-in — when on, contacts added one at a time first get a mail to confirm, and join the list only after clicking Yes, subscribe me. (CSV imports are not affected.)

A contact is Subscribed, Unsubscribed, Bounced, Complained or Waiting for confirmation. Campaigns go to Subscribed contacts only.

Adding and importing contacts#

Open the list: Add a contact adds one at a time, Import CSV many at once. The CSV file's rules:

• One column must be named email.
• first name and last name columns are recognised.
• Any other column (such as company or city) is kept with the contact and can be used in mail as {{ company }}.
• A file holds at most 50,000 rows.

email,first name,last name,city
rahim@example.com,Rahim,Uddin,Dhaka
karim@example.com,Karim,Hasan,Chattogram

After the import you see how many were added, updated, already on the list and rejected. Someone who unsubscribed earlier stays unsubscribed, even when imported again.

Segments: sending to part of a list#

To send to some contacts rather than the whole list, make a segment on the Segments page — such as "customers in Dhaka who opened mail last month". A segment draws from one list and has one or more conditions (Match chooses all of them or any):

Making and sending a campaign#

Create a campaign on the Campaigns page. It has two steps:

1. Details & audience — who it goes to, and from whom:

• Send to these lists; But not to these lists to leave people out; And these saved segments to add segments.
• From name, Sender local part (such as news) and Verified sender domain make the sender's address, such as news@shop.com.bd. For replies to another address, set Reply-to.

2. Content — the message:

• Subject and Preheader (the short text next to the subject in the inbox).
• HTML and Plain text — keep both, as some mail apps show only text.
• Track opens and Track clicks are on by default.

Meghly adds an unsubscribe link to the foot of every message (your own {{unsubscribe_url}} is used if you put one in). The List-Unsubscribe headers behind Gmail's and Outlook's "Unsubscribe" button are always set too.

The deliverability check#

Before sending, Meghly checks the campaign and scores it from 0 to 100. It looks at the domain's SPF/DKIM/DMARC, the sender, the subject line, the text, the links (blocklisted or not), images against text, a spam filter test and the recipients. Each part comes with advice. A low score never blocks sending, but asks you to confirm first.

When to send#

In When, Send now starts sending within a minute; Schedule sends at the time you choose.

Sending speed#

Mail goes out in batches of 25. To build a new domain's reputation slowly (warm-up), at most 50 messages go on the first day, then the daily cap grows (100, 200, 300, 500 … 10,000) and after a few weeks there is no daily cap. Your plan's hourly and daily limits apply as well.

Automatic pause#

After at least 200 messages, if complaints reach 0.3% or hard bounces pass 5%, Meghly pauses the campaign by itself and shows Paused by the platform — protecting your domain's reputation. Clean the list (see email verification below) and resume.

Reports#

Open a campaign to see Sent, Delivered, Opened, Clicked, Bounced, Complained and Unsubscribed, how often each link was clicked, a chart of the first 48 hours, and every recipient's state. Download CSV downloads the report; Pause sending and Resume sending stop and restart a running campaign.

The suppression list#

Addresses that hard bounced, complained of spam or unsubscribed go to the Suppressions page by themselves, and no more mail goes to them (for 3 days after a soft bounce). To stop mail to an address yourself, use Add suppression.

Email verification#

Before sending to an old list or one from elsewhere, verify its addresses. On the Verification page, check one address, or upload a file (a CSV with an email column, or one address per line; up to 50,000).

Verification checks the address's form, that the domain exists and accepts mail (MX), whether it is a disposable address, a role address such as info@, and typos (gmial.com brings a "Did you mean" suggestion). Each result is Valid, Risky, Invalid or Unknown, and Results CSV downloads them.

How many addresses you can verify each month depends on your plan's credits; the page shows how many are left.

When something goes wrong#